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Gwen Rader, Realtor

Selling your home
Property Valuation

Sellers Info

Selling a Home

If you are thinking of selling your home, chances are you’re caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, we’re here to help you with any of your needs. Call or email us today!

Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:

  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR® to “Bring me any offer. Frankly, I’d take less.” But in that list of houses, yours simply looks too expensive to be considered.
  • If you price too low, you’ll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

NOTE: Never say “asking” price, which implies you don’t expect to get it.

To determine the proper list price, contact me today and I’ll provide you with the following professional services:

  • Furnishing comparable sales.
  • Analyzing market conditions.
  • Helping to determine offering incentives.
  • Estimating your net proceeds.

Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.

Also we can furnish data on sale figures for those “comps”, and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a “Comparative Market Analysis (CMA).” To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn’t been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.

We met Gwen in the summer of 2011 to assist us in selling our starter home, in which we’d lived for 17 years. Having lived in the home for such a long period of time, we’d completely upgraded just about everything and we truly wanted a fair listing price. Not only did Gwen have impeccable knowledge and advice in staging and listing our home for a price we were pleased with, she didn’t need to reduce the price and she sold it in less than 4 months!!! We were absolutely thrilled about this because there were many other properties in the area that had been on the market for much longer. We were so thankful to have her as our Realtor, especially because we’d almost chosen another Realtor who was more “popular” to the area. We are so thankful we chose Gwen! She also helped us find another beautiful home to purchase. We’ve been in our new home for almost 4 years and it’s been complete bliss!

Gwen had made the entire process of listing, buying, and picking up keys to the new home such an easy and wonderful experience for us. Knowing how dedicated and reliable she was, combined with stellar knowledge of the real estate industry we had her list our in-laws home as well. Wouldn’t you know it, she sold that property too!

If you’re searching for an amazing Realtor your search should end at the end of this review. With Gwen Rader you’ll be in the best hands, hands down.

The Reich Family

Gwen Rader

Gwen Rader


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